I would like to share my income report for first month since application was published. At this time during three weeks I got 4.2 rate with 13414 reviews, 105 000 installs and 15K daily users.
Application made about 903K impressions, with RPM 0.28EUR, ctr = 1.38. This application designed for russian market.
Total income 258 EUR. ‘Serious’ for me at this point. Almos all this money the application made during last week. Now it holds 6 place in Top New Free games in own category, as well as 21st place in category top.
Income only from Admob. Has interstitial ads (not more than 3 per session), and banner at the bottom of the screen. Also has some in-app purchases.
Some screens from admob
Integrate MoPub and use mediation to get the best eCPM from other networks (you will need to register with each network individually).
Doing this will increase your revenue at least 50% for non US installs, and if you use Amazon’s SDK for USA installs (you will need to detect and switch on app startup), you should be able to get $1.00 eCPM for US installs using Amazon.
This is because I designed this app for russian users only. It even does not have interface in different languages. Primary I assumed to make application per language.
I have already started to integrate mopub into the app, let’s see how it will move.
Yesterday I got 169,220 impressions for this Hangman game. eCPM even lower than usual - .24eur. I have implemented moPub, but I don’t have marketplace approved, because of this I’m waiting to release new version.
English version had 150 downloads per day. This is very low comparing to russian version. I think releasing separate versions per language was a mistake. Need to merge them.
Good job buddy , great results for first app! Do what mind said and you’ll be OK, mediation is the key. You didn’t say what the retention rate is, if it’s low - for USA market put some PPD network - extra 2 cents per install with startapp and appwiz (not recommended, read reviews here) or up to 4 with airpush new SDK