First 'serious' income from game - low eCpm, 10K new users/day

I have just started to use moPub, it is my 3rd day with the network.
In general MoPub is great. It wins about 20% of my impressions providing about ~30% higher ecpm. Interstitial provides 50% higher eCPM.
I do really like I have a great ability to define which network is active and how I can split trafic.
Also, I would like to mention MoPub team performed live presentation for me and helped me to setup my networks. This was great. I can send you direct contacts if you want to get the same.

I performed A/B by moving banner to the top of screen, also adjusted UI part to disalow banner to overlap the controls at the bottom at the same time. As a result my eCPM and CTR significally dropped from .8% to .3% with eCPM from .29EUR to .10 eCPM.
I moved the banner back, however eCPM stays the same. I’m looking into this issue and that was caused this issue. Most probably I will drop off the AdMob totally because of this low eCPM and will try to use wapstart, appnext with moPub etc.

I also noticed adMob send real bullshit as ads for my application. I even wonder how users even clicks on this ads.

Developers can make huge money by registering here

sorry, newbie here. what is ASO? thanks

app store optimization. Include title, images, description, video etc.

thanks javaexp :slight_smile: