admob ecpm doubled?

Mikelyp · October 17, 2012, 9:12am

Yesterday i had eCPM 0.09 and today at this moment 0.04, taking into an account that 6 days ago i had 0.31 yesterday i had less than 1/3 of revenue and todey less than 1/6. Its not acceptable

Magnesus · October 17, 2012, 9:31am

Something is wrong with reporting I think. The ads are displaying, fill rate is OK. The CTR is 4 times lower than two days ago (and yesterday was 2 times lower) - so clicks aren’t counted properly most likely. Maybe those on AdSense ads.

OneForMe · October 17, 2012, 10:07am

I also like you.
Today, the ctr is 2 time lower than yesterday. Earlier also less than 1/3

fanarin · October 17, 2012, 11:05am

I hope today, no clicks have been counted yet.

I hope.

Otherwise, tomorrow i will stop using AdMob forever.

Dan · October 17, 2012, 11:44am

I love this forum. Whenever I freak out about something like this lower CTR I know it’s not just me. I

It’s either Ad sense ads not being counted or a new anti click measure has been introduced. But probably just Ad sense acting up.

OneForMe · October 17, 2012, 11:49am

Your revenue is high.

I hope like u.

Revenue from AdMob will reduce, because of the new measures with CTR :((

aksel · October 17, 2012, 12:07pm

What new measures? Are you sure about this? Got any info link?
Today my ECPM is also ridiculously low.

winkan · October 17, 2012, 12:12pm

0,03.

OneForMe · October 17, 2012, 12:48pm

I don’t know. you can ask Dan

Babuye · October 17, 2012, 1:22pm

Fanarim I envy your two dollars… I am yet to hit the jackpot with admob:D

Moribito · October 17, 2012, 1:24pm

I think something wrong with clicks

My impressions goes up day by day, but my clicks goes down everyday ???

shakalus · October 17, 2012, 1:36pm

Hi!

I’ve got the same problem and today it’s going to be even worst than yesterday. I can’t find any infromation on admob site or anywhere else. Any ideas?

Magnesus · October 17, 2012, 2:23pm

We have to wait for a while. If it doesn’t change in next two days, we can start to panic.

kakofonia · October 17, 2012, 2:27pm

SUMMING UP:

what is the best alternative for AdMob banners?

by the best I mean:

high fill rate for North America, South America, Europe, Asia, Australia etc.
net 15, net 30 payments
high CPC

lmaosoft · October 17, 2012, 3:42pm

Same here. I have a huge decrease of ecpm, like 1/4 th of the regular price.

Max · October 17, 2012, 5:59pm

Let’s hope it’s a glitch. eCPM fallen to 1/9th of the average. Both CTR decreased 3 times and CPC declined from 3 to 1 cents per click.

Exe_mas · October 17, 2012, 6:09pm

Ok, eCPM 0.03. And clicks 1/3.
I will change to millenial tomorrow …

Max · October 17, 2012, 6:15pm

https://groups.google.com/forum/?fromgroups=#!topic/google-admob-ads-sdk/JrLrbGJLSDA

Looks like it may be just a reporting problem. Let’s hope it is

chrisdaniel0421 · October 17, 2012, 6:24pm

I have been using Admob for a while (I think little over 18 months now) and this has happened before. They corrected on second day.

kwaky · October 18, 2012, 8:53pm

Last informations from Google explain admob’s ecpm decrease :

For the third quarter, the average cost that advertisers paid Google per click fell 15% from a year earlier, and fell 3% from the prior quarter. Also, paid clicks, a measure of how frequently consumers click on Google’s advertisements, increased 33% from a year earlier and were up 6% from the second quarter.

Google generally pulls in less revenue from the advertising it places on mobile devices than it does from traditional personal computers. That’s helped create a downward trend for advertiser prices on Google, which has caused some concern

http://online.wsj.com/article/SB10000872396390443684104578064671358259436.html