I understand that for new app, the first 30 days will drive quite a lot of installs as it is categorized under new apps.
But after 30 days, the number of installs will drop to normal.
And thereafter, the revenue will more or less stable depending on the number of daily active users.
But let say 5 to 10 years down the road, will the installs decrease gradually day by day leading to lower or even 0 revenue?
Anyone has this kind of experience to share?
Also I would like to note you can’t just put an app up there and expect it to continue to grow or be steady without doing some solid marketing. Make sure you hit all the forums , facebook, twitter, etc you can to ensure your app has a long tail. Or if you can reach top 5,10 , in your category you can stay there longer than 30 days.