Hello everyone!
a question that gets asked quite often (especially here in MMWA) is why does the eCPM fluctuates so much and what can be done to minimize this. I wrote a short piece on this from a mobile ad network’s perspective and I’d love to hear any input/feedback from the more experienced developers in this forum:
http://www.avocarrot.com/blog/app-developers-know-ecpm/
Cheers,
George