Brands require a video marketing plan – this is not a novel concept. What has changed is the importance of video on every platform and channel.
Video is no longer only a component of your total marketing strategy. It’s critical to your outreach and marketing activities, particularly your social approach.
Video has completely overrun social media. According to HubSpot Research, four of the top six channels on which worldwide consumers view video are social platforms.
What is the significance of this? You’re probably lagging behind if you’re not making video content. But don’t worry. For most videos, the more straightforward and raw the content appears, the more authentic the content appears… and that’s what matters most to your viewers.