What is your average eCPM?

Monetizing, Advertising & Marketing Advertising Networks
1

Hi all!

A call to developers that monetize their apps with ads:

What is your average eCPM?

Do you recommend any good region in particular to focus or any good advice to improve it?

Mine is 0,43 with Admob using interstitials in Spain and Latam

Thanks!

2

Hi!

The eCMP is not really high, with proper mediation (or other ad networks) you could expect to see 50-100% higher numbers.

But eCPM is not really the metric you should be paying much attention to. It is often misleading if you measure only it. It should always be used in combination with the fillrate. Or even better, when comparing the performance of different solution, just disregard eCPM it and use ARPDAU instead. In the end of the day, the only thing that you should worry about is the amount of money you are getting to your bank account. Knowing your DAU and measuring the ARPDAU will give you much clearer indication as to whether a network or a mediation platform works good for or if it doesn’t on the daily basis.

3

Hi denism78

Thanks for you advices, as you probably know I am newbie into this world :slight_smile:

So taking into account fillrate and also eCPM are there any particular regions or kind of apps to focus on?

Thanks in advance!