What Is Cost Per Action (CPA) And Why You Should Use It?

Cost per action (CPA) is used by businesses around the world to generate leads for their goods and services. It gives advertisers the liberty to choose the type of space they wish to acquire. Publishers and front-end developers also benefit as they can get profited by every action of the consumer. CPA is a cost-effective way of buying advertisement online.

What exactly is CPA?

CPA stands for cost per action – and (unlike Cost-Per-Install, no matter what action is taken, you are still credited simply for the installation), a specific action has to be taken by the person who is installing the application.

But not to worry, androidinstalls.com offers CPA:
• With or without keyword search
• Retention between 1-10 days (user has to keep installed the app)

CPA Process

The CPA process calls for users to complete a task in the application that will allow them to:

  1. Install app
  2. Open app
  3. Complete tasks (e.g. unlock level 5). Some of these actions could be:
    • Provide a name and email address
    • Provide a zip code
    • Provide a phone number
    • Provide full contact information
    • Make a purchase
    • Complete a survey
  4. Keep the app installed for X amount of days (customers can choose between 1 and 10 days)

CPA is very important, because the user doesn’t just get to download the app and open it, the user has to use it, but must use it for certain length of time. This helps to increase the app’s ranking.

It can also help protect you from click fraud and CPA gives better results than keyword installs or anything else.


Cost per action gives advertisers the advantage of highly targeted advertising and they only have to pay for actually accomplished services. With CPA, there’s a greater success rate cost is generally more than click or display marketing campaigns.

Why Advertisers Prefer CPA?

CPA calculates the advertisers per conversion cost from beginning to end. This means cost per acquisition measures how much it costs in advertising to convert one person from a visitor to a client for the company. Advertisers tend to like the CPA model especially since they are simply paying for when the preferred result is completed. The desired outcome of a conversion is generally a purchase from the advertiser, or a form being filled out by a visitor so that the visitor’s name and email address can be added to a list of potential buyers.

Closing Thoughts

Cost per action marketing more often than not isn’t as risky as other promotional methods. Why? Because you only pay when you get a lead or a sale, you are protecting yourself from visitors that don’t have any intentions of downloading your app or making a purchase. Remember, the reward for completed actions can be to a large extent, higher than for clicks.

Make sure to work with a mobile app marketer such as Android Installs, who can help you reach your campaign goals.