What do you think about app store optimization?
App Store Optimization is extremely essential for app promotion. Why?
Importance of ASO
Apparently, it is driving one important point here: ASO is extremely significant, because not only apps are big business, but also customers are willing to search for those apps. Some research reports that more than 63% of app customers prefer browsing in the app store to discover new apps.
As we know, there are many different ways for customers to find new apps – media, websites, friends, etc. But far and away, customers are searching for new apps. This leads ASO to getting more and more significant for app developers.
Another reason why ASO is getting more important – apps can benefit from it a lot. See what benefits ASO can bring to apps in the following parts.
In the app store lists, app will get improved on app search results and immediate app comprehension.
App will get opportunities to increase app ranking through recommendations in category and sub-category.
With suitable icon & screenshot suggestion, it will help brand recall, increase conversion and rapid app comprehension.
ASO will increase app sales and search discovery.
Factors Affecting ASO
When app owners promote an app, there are many factors affecting the results. If your business is building an app, you have likely put quite a bit of work into it. Once the product is finished, your success depends on whether customers can find it. Let’s look at how you can make sure your hard work doesn’t waste.
Factors Affecting ASOTo perform app store optimization, you need to look to your competitors, your users and employ the use of some key app tools. In this series, we will break down the steps to perform app store optimization to improve the performance of your app name, icon, screenshot and your product description. Take iOS apps for example, users have about 1.2 million apps to choose from, so app developers have to work hard to make their apps stand out.
How To Make Your App Stand Out
Content optimization has become a popular marketing topic in recent years, helping companies rank at the top of search engine results for a variety of keywords. This type of content marketing extends to iTunes, where an app’s description helps customers find and download it.
In addition, here are more marketing tips to help your app to get discovered and installed, such as:
Choose a Right Title
Create a Compelling Description
Choose a Right Icon
Use Outside Optimization
Best ASO Service Provider
ASOTop1 is a company that aims at helping apps rank top in app store search results. All the traffic is organic from real users who will enter keywords in the search bar in app stores to find your app and then install it. After installing, they will play your app and make longer retention on the devices. Therefore, your app will rank top in a longer period, which is useful for making your app popular and known by more and more app users.
Very very important. No ASO like you built but dont sell it