Ways to promote a game like Badland / World of Goo.


Can you guys suggest ways to promote a physics puzzle platformer game like Badland or World of Goo or Freeze! ?

I’m building a game like them and want to know if there are good ways to promote such niches. The game is done and is awaiting release, so I can’t really do any of those pre-release strategies.


For new games, be sure to make your app title, icon, description, screenshots, and video attractive, which can increase the download rates. Then you can start to promote your game. Here are some best game promotion methods for you:

Apply for app awards
At the beginning, you should do everything to increase your app visibility, the more people it reaches, the downloads your will get. There are tons of organizations that give prizes to new, innovative apps for their functionality, design, and so on. It can give you tons of press, exposure, reviews and plenty of downloads. I would highly suggest you take advantage of it. Appy Awards, Best App Ever AwardS and AppCircus competition are good app rewards sites.

Get Featured On App Review Sites
If you get reviewed by a popular app blog like AppAdvice, you can expect a similar amount of traffic to flow through to your App Store listing. If you get featured on The Next Web, you can expect tens of thousands of unique visitors to your app store page.There are many sites you can submit your app, such as cnet,mashable, techrunch, app advice, appbrain,etc.

App Store Optimization
App Store Optimization is the process of optimizing your app store listing so that your app can rank higher in the search results. Similar to SEO, keywords play an important part in app store ranking algorithm, when you choose keywords, you should take relevance, traffic and competition into consideration. Analyze the competitors’ keywords is one of the best way to get the best keywords, highly recommend. Search suggest is also a good way to get keywords. Be remember to place the keywords in app title, subtitle, description(Google Play Store), developer name(ios) and the name of in-app purchase items, which can increase your app ranking with the specific keywords. If the keywords are too hard to rank for, you can target long tail keywords or these keywords which with low competition and lower search volumes first. Keyword optimization is not a one-time thing. It’s an ongoing process that needs your continually test and optimization.

Offer Time-limited Discounts
This method seems to cost you a quite sum of money, but truly it is quite useful to increase app downloads, and bring more returns for you. During a certain period, you offer users some discounts when they use some services of your app on the condition that they share your app to their friends and colleges.

Besides promotion, you should better get positive app reviews to increase the download rates - An positive review often relates to increased app downloads. Users will be convinced when they see your app have gained many positive reviews from your former or existing users and choose your app. What’s more, data shows that 80% users have changed their minds about downloading an app based solely on the negative reviews they read.

Hope those methods are useful to you.