The Importance of Positive Reviews and High Rankings

As we all know that there are millions of app in the IOS APP Store and Google Play Store, if you are a users, what factors affect your choose to download an app? Positive review is one of the influence factors, and it is a vital important factors.

According to the research, 70% users will see at least one app review, 75% users will take the app reviews as one of the most important reference factors to judge the app, but only 42% users will use their own judgment on the quality of the app. So get more app reviews, especially the positive reviews is very important.

Also the higher rating has a big impact on download and ranking. Higher number of positive reviews with high rating naturally boost your app ranking. Data shows that after optimized an app make it overall score from the 2-star become the 4-star, its download rate will increase 5.4 times. The higher the rating increase, the more downloads it get.

From above we can see that positive app reviews and high ratings not only can help increase download, but also can boost app rankings.
Here are some methods about how to get positive reviews and high ratings.

1. Ensure the quality of your app
Only high quality app can finally make users download and not delete it, and then give positive reviews and high ratings. Before you launching it in the app store, make sure it is a good one.

2. Sent pop-ups
Remember not ask users write reviews and ratings when they just register or just play for a while, it is better to do this when they use some functions of your app achieve their goal or go through a difficult game level. Choose to sent a pop-ups is the most common method. You can send a yes/no choice to guide users write for you, if they choose no, never send it to them again.

3. Hold some offline activities
Aimed at target users, hold some offline activities, for example, if your app is a game app, you can hold a competition let more people download and play it, after experienced the app, ask them write high ratings and give some small gift as rewards.

4. Give gift as rewards
Give back some free levels, let users use paid functions or give gifts like free equipment if users can leave high ratings for your app.

5. Learn form the failure example
Find the app which have many low ratings, read what users wrote in the review and why give low ratings, learn form it, find which method your should avoid.

6. Collaborate with a company
If you have enough budget but have limited time and effort to promote your app, it is suitable for you to buy app reviews and app ratings from a reliable provider company, which can provide more professional services to boost your app ranking in app stores.