So like the title says i am a newb at notification ads, never really used them. I will go through what i have setup so far with leadbolt. If anyone has any suggestions or knowledge to share i would really appreciate it.
I tested app-bucks and leadbolt this weekend. With leadbolt the performance was way better for my apps. Not to bag on app-bucks, but i was pretty disappointed after reading all the hype about it. Might have been just not a good fit with my apps, who knows. Anyway now onto the task of implementing leadbolt.
Decided to use only notification ads with the default opt in agreement from leadbolt. Got it all working with a splash screen for each app. The apps actually seem nicer with a splash screen, some what more professional. Should have done this before i guess. Now I know some people don’t like the agreements and giving the user the ability of opting out. But I use this as an up-sale tool to get them to buy the ad free version for 99 cents if they don’t like the ads. Seems to work pretty well.
I tested them all and got them approved rather quickly by leadbolt. Shortest one was about 10 minutes and the longest wait was 1 hour after pressing the button to go from test mode to live.
The notification settings i used: recurring notification - 12 hour delay - once every 2 days after that. I didn’t want to spam my active users.
Seems to be doing pretty well for the first day or so. There are now 2 running after the initial delay the second two should be up this afternoon sometime.
as of 9:30 am pacific time -
revenue - $8.18
ecpm of $10.94 (just dropped a bit from earlier i think its data lag because clicks jumped but not revenue)
ctr - 28.07%
new users - 4,776
Now mind you this is setting up leadbolt with 4 apps that combined have 200k + downloads and are at 90k+ active users. These are not new apps by any means.
I will update tomorrow morning about what i am seeing. Definitely post some numbers again and implement any good ideas or advice anyone has.
Thanks in advance.