I have some apps with Millennial Media ads, banners and interstitials. The apps have fans from around the world without particular geo - a 20-30% are US and other high quality users, the rest are lower.
For almost 1.5 yr I have been seeing really funny ECPMs to the point of wondering if I am joked or what. I have contacted their support more than once, and I always get the same response: I do not have many users in good geos so I get lower values.
Thing is, most of those apps also got Admob integration and the revenues are shared - Admob makes me 10 times more than mMedia. You might wonder why I keep using them - answer is, I want a CPM/CPC based ad network other than Admob and my options are limited atm.
I use MMedia only as a backfill and only for my larger apps - for small apps their eCPM can be laughable (like $0.01) but for larger ones it seems close to adMob for me (but I don’t trust them - they once paid me only 60% of what was estimated).
I completely agree, see my post ,
I had pushed lot of traffic but still it never worked for me.
I finally stopped using them.
did you try amazon or facebook?
or may be inmobi?
eCPM on Millenial will probably be even lower now - they’ve just send me information that: “mMedia has reduced the minimum bid price required for CPC and CPM campaigns to $0.01!” So we’ll probably see eCPM below $0.01. With such eCPM I prefer to not show ads at all, so if there is no floor setting in Mmedia I might remove them completely now (I use them as a backfill, last resolt sort of network).
I saw a really funny spike in mMedia revenue days ago, without any kinds of change in terms of traffic. What they did is simply decided eCPM for an app of mine instead of 0.01 USD would be 2.23 USD.
mMedia is for backfill, the fill rate is 100% so you should allocate all your impressions that would ended up in nowhere… performance is terrible, I receive a payment every 2/3 months, maybe 80$ , 90$… better than nothing!