Low Downloads For New App Nowadays

I just published a new game in google play store few days ago.
The number of daily downloads is very low around 5 downloads a day.
Compared to the game that I published in the same category early this year,
which managed to drive 100+ daily downloads since it was published,
I’m wondering if it is harder for new app/game to drive downloads nowadays?
I’m thinking of marketing this new game.
Would it be better to buy 50 installs per day for consecutively 20 days or buy 1000 installs at one goal?
Which will have a better result?
Thank you.

Nowadays, there many apps being uploaded to Playstore, so getting new downloads for new apps is very challenging. However, you can do many things to get downloads such as ASO and promote ur apps on social networks.

The game market is very saturated these days and you’re going to have to put in some extra work if you want to succeed. Here’s a few options:

-Spend some time researching how to do proper ASO and make sure you submit localization translations
-Consider reaching out to other game developers/friends and ask for reviews
-Contact other game developers and offer to do cross promotions
-Submit your app to game review sites and popular youtube channels for a small chance of getting featured
-Get on social media and start building out your brand (FB Pages, Twitter, etc) and get active
-Join developer FB Groups and share your experiences/network

Also, read this: Creating Successful Apps - Over 200 Development, PR and Marketing Tips from Apadmi

Best of luck :slight_smile:

In my opinion, buy 50 installs per day for consecutively 20 days better than buy 1000 installs at one goal. And for new apps, here are some effective ways to increase downloads:

Optimize the following methods to increase the download rates
[li]App Icon - Create an enticing app icon - Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.[/li][li]App Title - Keep your app name short and sweet, easy to spell, and memorable.[/li][li]App Description - Your app descriptions count for much in enticing users to download your app. Highlight your app features and advantages in first 3~5 lines. Keep it short and simple.[/li][li]Using Eye-Catching Photos and Videos - Graphical elements are always helpful to convince users. [/li][li]Get positive reviews– Users prefer one app which gets more positive reviews - 88% users trust reviews as much as personal recommendations.[/li][/ul]
App Store Optimization
App store optimization, which aims to boost app ranking it the app stores. .Using the right keywords in your app listing is the easiest and most important part of ASO. In addition to keyword optimization, be sure to work on continuous tweaking of your icon, screenshots and description. It’s one of the most effective ways to promote app, because over 65% users down by searching in the app stores. Doing this consistently over a lengthy period will give your app the best chance for success.

Influencer Sharing
Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile.Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Collaborate with these people can quickly build up your apps’ identity and gain recognition in related fields.

Consider Alterative App Stores
Besides Google Play & App Store; there are various other app stores on the online market where you can upload your app. Data shows that, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.

Incentivise Your App Downloads
People are motivated when they get incentives for a download, in other words, people are most likely to download your App if they think it’s going to save them some money or add value, make it easier to access your services or offer them exclusive content and there are multiple ways you can do this.

Hope those methods are useful to you.

Hey CoolApp,

The number of installs will indicate your ranking in Store, at the moment you can’t slow down and just wait for installs - you need to launch the promotion campaign of installs this will allow you to boost traffic which lead your app to top positions.

The velocity and intense of installs is everything for Store promotion - order installs inKeenMobi and get huge pool of organic users after this.