Is it stealing from me?

Monetizing, Advertising & Marketing Advertising Networks
#1

Hi everyone.
First, I must say that I’m completely new to AdMob, and I’m not a native English speaker.
So, I apologize in advance.
In early May 2014, I published a mobile app with AdMob ads, banners only.
After first few days, revenues was beginning to stable.
Everything was normal (I think?) for ~20 days (May 12, 2014 to Mat 30, 2014).
However last 2-3 days, there’s a suspicious situation.
The thing that makes me me suspicious is AdMob reports. I suspect that AdMob makes manipulation.

In the following reports, consider TRY 1 (Turkish New Lira) is about 1/2 USD.

May 12, 2014 - May 30, 2014 estimated earnings report:

And the weird part is coming;
May 31, 2014 - Jun 1, 2014 estimated earnings report:
(BTW the periot Jun 2, 2014 is not finished yet but it’s not different than the following ones)

Before I forget;
Application usage is increasing day by day, so the downloads also.
I have an analytics tracker in my app to watching some events. And watching ad clicks is one of them.
It was consistent up to 2-3 days, but then…

For example:
“Stating I’m aware that invalid click corrections have been made by Google during the day. Even sometimes I observe decreases in clicks on dashboard, I know it’s normal”

on 5/14/2014, AdMob reports 19.5K total impressions, 646 clicks with TRY 1.91 Impressions RPM, analytics tracker reports 710 clicks, makes sense.
on 5/23/2014, AdMob reports 24.7K total impressions, 706 clicks with TRY 2.02 Impressions RPM, analytics tracker reports 750 clicks, makes sense again.
on 5/31/2014, Admob reports 22.3K total impressions, 188 clicks with TRY 0.32 Impressions RPM, analytics tracker reports 950 clicks, ???

I’m not a math expert but you can see clearly, there is no correlation in these results.
So, I want help from you experienced fellows. What are these results, and what’s going on?
Should I start to worry about that they are stealing money from me / us?
The first ~20 days were a dream?

Thanks.

#2

I’m having the same problem, ctr dropped from 6.5 to 0.7 and rpm as well.

#3

It must be something huge than I thought. How long you work with AdMob?

#4

my CTR and RPM are very low, too. but they never were much higher

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#5

From my experience, it always takes a week or so, until they start removing accidental clicks correctly. So in first week, I always get high CTR, but then after some time, I start getting as I used to get in other apps.

Anyway, even in second picture, your CTR is still nice - having ~1% CTR in banners with admob. I used to get 0.2-0.3% with banners all the time.

#6

In the first picture your getting about 3% ctr for banners. This is pretty high for banners. They may be adjusting for invalid clicks. Are they doing something new now where they adjust it in realtime or same day?

#7

Thank you.
As someone who has only a 30-day experience I trust your experience. I agree with you, my CTR is nice. In fact, I did not expect higher than 1%.
So it’s good and I’m happy with that as long as the numbers are correct.
My main point is number of clicks inconsistencies between AdMob and Analytics.
Within last 30 days, at the end of each day I compare AdMob and Analytics reports.
Up to last 3 days, Analytics results are 75% reliable about ad clicks, but now it’s only about %20 and it’s make me suspicious.

on 5/14/2014, AdMob reports 19.5K total impressions, 646 clicks with TRY 1.91 Impressions RPM, analytics tracker reports 710 clicks, makes sense.
on 5/23/2014, AdMob reports 24.7K total impressions, 706 clicks with TRY 2.02 Impressions RPM, analytics tracker reports 750 clicks, makes sense again.
on 5/31/2014, Admob reports 22.3K total impressions, 188 clicks with TRY 0.32 Impressions RPM, analytics tracker reports 950 clicks, ???

How about this?
I apologize again. I am aware that my English is bad.

#8

Your English is ok, at least much better than people who think that their is English perfect :))) And you can also write in Turkish, I know Turkish too :))) (but of course, it is forbidden to use any language except English here)

I am not using google analytics, as I am trying to stay away from google offers as much as possible, but it is possible, that analytics don’t remove accidental clicks.
You better try to increase your impressions by developing your app or by developing new apps, because in my opinion, that is more important. If you have traffic, you will find a way to monetize it.

#9

I absolutely agree with you. But before developing another or current application with the ad publishing as revenue model, I have to be sure that the network is trustworthy.
That’s what I’m trying to learn it by experiencing :slight_smile:
Can I send you a private message in Turkish regarding this?

#10

Yes, that is also true.
Sure

#11

I really have no idea about what they are doing. I only know what I’m doing :slight_smile: nothing new.