Hi everyone.
First, I must say that I’m completely new to AdMob, and I’m not a native English speaker.
So, I apologize in advance.
In early May 2014, I published a mobile app with AdMob ads, banners only.
After first few days, revenues was beginning to stable.
Everything was normal (I think?) for ~20 days (May 12, 2014 to Mat 30, 2014).
However last 2-3 days, there’s a suspicious situation.
The thing that makes me me suspicious is AdMob reports. I suspect that AdMob makes manipulation.
In the following reports, consider TRY 1 (Turkish New Lira) is about 1/2 USD.
May 12, 2014 - May 30, 2014 estimated earnings report:
And the weird part is coming;
May 31, 2014 - Jun 1, 2014 estimated earnings report:
(BTW the periot Jun 2, 2014 is not finished yet but it’s not different than the following ones)
Before I forget;
Application usage is increasing day by day, so the downloads also.
I have an analytics tracker in my app to watching some events. And watching ad clicks is one of them.
It was consistent up to 2-3 days, but then…
For example:
“Stating I’m aware that invalid click corrections have been made by Google during the day. Even sometimes I observe decreases in clicks on dashboard, I know it’s normal”
on 5/14/2014, AdMob reports 19.5K total impressions, 646 clicks with TRY 1.91 Impressions RPM, analytics tracker reports 710 clicks, makes sense.
on 5/23/2014, AdMob reports 24.7K total impressions, 706 clicks with TRY 2.02 Impressions RPM, analytics tracker reports 750 clicks, makes sense again.
on 5/31/2014, Admob reports 22.3K total impressions, 188 clicks with TRY 0.32 Impressions RPM, analytics tracker reports 950 clicks, ???
I’m not a math expert but you can see clearly, there is no correlation in these results.
So, I want help from you experienced fellows. What are these results, and what’s going on?
Should I start to worry about that they are stealing money from me / us?
The first ~20 days were a dream?
Thanks.