Hi
What Ad Network, do you think, pays the most for interstitial ads?
Hi
What Ad Network, do you think, pays the most for interstitial ads?
AdMob, by far.
For me it’s TapContext - $6.74 CPM [Month-To-Date]
I have tried only a few. mmedia doesn’t look great, mob fox soso, tapit pretty good (on par with admob) and admob looks surprisingly ok. Essentially it is the fact that we can be 100% sure admob interstitials won’t get your app ban that I like the most about it
It depends on a variety of factors that I am sure you are aware of like what countries your ad requests are coming from, what type of app the interstitials are in (i.e. a game, utility, entertainment, etc…) but it also comes down to the network you’re working with.
Ad networks work with different advertisers and brands and their campaigns vary throughout the year. A DMA (Designated Market Area like Los Angeles or Miami) targeted campaign will provide much higher eCPMs than a country wide campaign with similar ad units.
I highly recommend that which ever networks you work with that you connect with them to confirm that your app/s can accept Rich Media ad units (i.e. MRaid Compliant) from them. Rich Media interstitials (they normally start as a 320x50 and then once clicked on will expand to 320x480) are of high demand right now. Ask your account manager if they are rich media certified and if they receive a steady flow of those campaigns from their advertisers. Ask them what countries they receive most of their campaigns for particular ad units.
For an engaging app/game, use something else than admob because of 5 impressions limit of admob.
ooh i didn’t know that. Is it against their policy or will they just stop showing more than 5 impressions?
Very interesting - if true.
However, it could be that admob cycles through the 5 ads - i.e. maybe has a limit of max 5 ads to fetch to show to user. In a long session-length game, the ads may still continue to be shown but their variety will go down - as same ones be shown again and again (if that is what you are saying).
In such a case, while variety will suffer, I am not so sure if it’s impact on revenue maybe that great - BECAUSE just because a banner ad is showing doesn’t mean the user is looking at it - so the same banner ad may become interesting or in the field of view of the user at a later time (if repeated).
Admob may have determined (if this 5 limit is true) - that there is no point showing more than 5 types of ads - as the incremental value of showing one more new variety of ad goes down after that.
I thought somebody here got his app removed because of TapContext, so until now you didn´t have any problems using them?
IJ
It is true, the email they sent out when interstitials became available said to limit to 5 ads per session. They don’t limit you to 5 ads or cycle them, they just suggest YOU only show 5 per run of the app.
Sorry I was thinking of banner ads (is such a restriction on banner also ?).
For interstitials 5 ads is a LOT - since at a typical 3 minute between ad showings, that is like 15 minutes (which should cover most session-lengths including very long ones for games ?).
Anyone know if there is a limit to the number of different BANNER ads that will be shown during an app-session ?
Yeah, someone told me admob pays the most for interstitials. I have just integrated them in my game and i am going to try them out.
There’s not one that I know of, for AdMob banners.
Definitely not. Even for interstitials it is just sort of like a best practise to limit 5 ads per session. There is no such limit for banners.
For me Admob pays a good value for Android version of my app, however for iOS Admob pays a low value ( ECPM £0.7 )
Interesting … because we generally hear about advertisements also paying more on iOS (because of the richer demographics).
What about fill rate?
Its good 99.66% during last week of over 150k impressions of ios interstitials.
No. I strongly believe that GP will never ever ban my 10 apps which I have integrated with TapContext’s SDK. Have been using them for 5 months without any problem.