Increasing app downloads through keywords search optimizing

Keywords search optimization is a part of app store optimization, and it is an important part. Today I want to share some thing about how to do keywords search optimization. Please look at the following paragraphs.

What is a keyword?

Keywords are words or short phrases that you target when potential user types in the search bar to find your app. Generally speaking, keywords should be featured in app title, app description and keyword field as app titles which contain keywords have 10.7% higher ranking than those do not.

The importance of right keywords

Find right keywords for your app is very important, this is because most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search box. If you want to attract people to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant users.

Tools to find the right keywords

How to evaluate your keywords. Luckily, there is no need for you to guess your keywords. There are some keyword tools will help you to find an amount of relevant keywords. There is a simple way to find what are the most popular keywords related to the topic of your app. Here is a list of the top platforms mostly used:

App Annie
Sensor Tower
Mobile Action
App Mind

How to do keywords optimization?

  1. Add keywords in title - title is the core part of an app, you can add the keywords to increase the exposure rate of your app, and remember put the core keywords in the subtitle.

  2. Add keywords in description - this part mainly introduce the function and other details of your app, adding the keywords in description is a good way to increase the search ranking of your app.

  3. Choose from reviews - there is a rule that if the words frequently appear in the reviews, you can choose it as keywords.

  4. Analyze your competitors - the competitors’ keywords are the precious recourse to create your own keywords, you can make use of the popular keywords among competitors and combine with the actual situation to create the appropriate keywords of your app. Remembering the relevance, competition and localization are the important factors of optimizing keywords.

  5. [b]Buy keywords search installs[/b] - if you have enough budget, you could buy some keywords search installs from a reliable app store optimization company to help you.

Hi. A high-quality text should be correctly optimized, that is, filled with keywords and thematic semantics. But the content should be interesting and useful for the target audience. If visitors don’t like the materials, then they will simply close the page, which will spoil not only behavioral factors but also the conversion rate. If you need help promoting the site, please contact

It’s a hard task to stand out and be found by prospective users. These ways can help you increase mobile app downloads and retain acquired customers by keeping them engaged.

  1. App Store Optimization (ASO)

ASO is a way of optimizing your Google Play Store or Apple App Store presence so that you’re easy to be found by users who search for specific keywords related to the features of your application.

  1. Search Engine Optimization

Build the landing page or microsite and drive traffic to them one such as done by O365CloudExperts.

  1. Use influence bloggers or some popular users of social media apps like Twitter, Instagram, and Facebook.

  2. Put your app on other app stores

There are a lot of other platforms like Amazon Appstore, AppsLib, SlideMe, GetJar, and many others where people can discover your app.

  1. Participate in app awards

It is a good way to get exposure, free press and reviews, which will ultimately lead to more downloads.

  1. Take advantage of social media

Social media is a wagon for ongoing conversations and user interactions. They are pivotal to all your digital marketing efforts. Social media campaigns can amplify your brand and put you in front of your target audience.

  1. In-app advertising messages that guide your users through your app experience.

  2. Personalized push and geopush notifications on the home screen.

  3. Onboarding process at the first launch of the app. This can include highlighting the best features of the application and stating clearly what makes the product stand out.

  4. Make signup easy by asking for the least information possible.


Hi Mangosix!
Thanks, for sharing useful information on Keyword Search Optimization. Rather than this information, I would like to say using various social media platforms such as Instagram, Facebook, LinkedIn, Twitter, Pinterest, Reddit, etc are an effective way for Keyword Search Optimization.