Hi there, based on my experience, here are some free(low budget) and effective marketing methods for you:
Prioritize app store optimization
App Store Optimization (ASO) is a simple but crucial way to influence app downloads, which aim to increase app ranking in the app stores. App store rankings depend on metadata—like keywords, description, ratings and review, you can optimize these factors to increase your app ranking. What’s more, you should also choose the right category for your app, which can increase the downloads rates efficiently.
When you choose keywords, you should take relevance, difficulty and traffic into consideration. Just like your SEO efforts on your website, your app’s targeted keywords must be highly relevant.This will dramatically increase the likelihood of the app being downloaded by people searching for those keywords. Target for keywords that are highly relevant but less competitive,using keywords with lower Difficulty Scores improves your chance of being better ranked in the Google Play Store. You can use keyword tools to find the best keywords, there are may app store keywords tools you can use to find best keywords, such as SensorTower,App Annie,App Tweak,Appcodes,Search Man,etc.
Focus on the first 3 lines description
The first 3 lines description should reflect the target users’ needs, and fully explain the contents of the product characteristics. It aims at seizing the attention of users and attracting them to learn more about the app information or downloading directly. Because when users view the application details page, most people only see the top two or three lines of description.
Get 4/5-star app reviews
88% users trust reviews as much as personal recommendations, then the 4/5-star ratings can also boost the download rates efficiently…What’s more, reviews also play an important part in the rank algorithm,data shows that 88% of the Top 100 Android apps are rated higher than four stars. Then get app reviews is a great way to promote app.
Create & Promote Demo Videos
You can create demo videos of your app’s functions and main features and promote them everywhere. A video can showcase much more than textual information. You can post the videos on some relevant forums and your social media accounts.Make it click-worthy and share-worthy. The more people it reaches, the more the number of downloads you can generate.
Social Media
Social media marketing is inarguably the most effective and economic strategy for app developers to publicize their app and make it viral.App developers can make use of social media sites like Facebook, Instagram, Twitter, etc. to promote their mobile applications. Some methods of app promotion on Social Media:
[ul]
[li]Social Media Profiles - Introduce your app with social media profile, and upload your app logo as profile photo and cover photo.[/li][li]Create an official Page for your app[/li][li]Create your own Facebook group [/li][li]Join relevant groups [/li][li]Reward Users for Social Shares[/li][li]Cooperate with Social Media Influencers. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people[/li][/ul]
Hope those methods are useful to you.