Before delving into the topic of trademark search it is crucial to know about the trademark. A Trademark is a word, logo, design, symbol, phrase or a combination of these things that identifies your goods or services. It’s how customers recognize a trader in the marketplace and distinguish you from your competitors. The word “trademark” refers to both trademarks and service marks. A trademark is used for goods, while a service mark is used for services. You become a trademark owner as soon as you start using your trademark with your good or services. You establish rights in your trademark by using it, but those rights are limited only in the geographical area in which you are providing goods or services. If you want stronger, nationwide rights you need to register your trademark immediately. Every time you use your trademark, you can use a symbol with it. The symbol informs the consumers and competitors about the trademark you claim. The symbol TM can be used for a trademark even if your trademark application is pending. Once you register your trademark you can use the symbol ® with the trademark. The Trademark registration symbol is generally used by all trademark owners in a superscript or subscript manner to the right of the trademark.