Here I go again!:o
We have talked about the preparation before you launch your app last time, I believe that there are many new app developers are curious about how to get more installs and revenue as soon as possible. So, today I will introduce some effective methods to promote your app at below. Let’s get started!
If you observed that your app with high quality but have little installs, you should consider about the problem of design, including icon, description, screenshots,etc. While, how to promote an app to attract more audiences to install has became an important problem to app developers. If you want to achieve this goal, maybe you need to do ASO work. :eek:
ASO is the abbreviation of app store optimization, which is a process of optimizing your app to make it more visible and discoverable in app stores so that users are more likely to choose it from millions of other apps.
why is the ASO important?
In fact, searching in app store is the main traffic sources, 73% app installs is from searching app in app store. With the other channels of installing app become increasingly weak, app store optimization plays an important part.
The ways of app store optimization:
(1) icon and title: you must design an appealing and attractive icon and title of your app, and you can add the keywords to title, which can improve the search ranking of your keywords and make your app looks more professional.
(2) description: the description mainly introduces your app, including the function, the goal and the websites, etc. You can also add the keywords in your description.
(3) screenshots: a good app must have the high quality screenshots, which asks you to create appealing and compelling screenshots. Also, you can add some screenshots of reviews and contest about your app, which shows the real information and experience from the users of your app.
(4) ratings and reviews: 4/5 stars ratings and positive reviews are the important references to users. To increase the installs of your app, you can incentivize users to leave feedback. Of course, if you have enough budget, you can buy some ratings and reviews from a reliable ratings and reviews service provider.
(5) keywords research:keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords. Indeed,buying keywords search installs from a reliable app store optimization company is also a good way to help you optimize your keywords if you have enough budget.
In addition to these methods of app store optimization, you could try to app marketing to promote your app. Go on with the discussion.
(1) social media: you can advertise your app on some popular social media, like Facebook, Instagram. In these platforms, you can add some relevant app developers and communicate with them, sharing the experience and idea with them, but don’t forget leave your app link at below.
(2)special website: special websites, like classified and review websites, are the good platform to advertise your app. For the audiences would like to install your app when they browse these websites.
(3) content promotion: you can write some relevant blogs and essays to introduce your app, including the function, the features, etc. Of course, you can invite some popular stars and bloggers to help you if you have enough budget.
(4) cross promotion: this way means that you can put your app on the other apps that you have published before and have received good responses.
(5) app stores: you can put the advertisement of your app on the app store directly, which can improve the exposure rate and installs of your app fast.
(6) you can invite your friends and relatives to install your app, and then they will advertise your app in their friend circle, which can increase your app installs effectively in return.
inviting some popular stars and bloggers to advertise your app
publish some news and advertisements directly to popularize your app
put the video of your app on websites to advertise your app
(8)leverage your website
you can create a website of your app, crafting the page and designing a beautiful interface of your website. The users can communicate with others in this platform, and you can find the potential problem of your app by reading the messages from the users and find the relevant solution to solve these problems.
(9)pre-loaded in app stores
you can per-loaded your app in app stores to guide the audience to install your app, which can gain much more installs of your app although it will took much money.
Okay, today we will end here. Hope these methods will be useful and welcome to leave your precious opinion!
See you next time!