To stand out and succeed, you need to focus on increasing traffic to your app, apart from creating a great app. Today I want to tell you about one of the popular tool for mobile app promotion — app keywords promotion. At the same time, do not forget about the quality of the final product.
How to find Keywords for your app?
First, consider all possible organic keywords with which users can associate your app.
There are several ways to do this:
- Brainstorm terms or phrases related to your product or service
- Draw ideas from the category and industry of your product
- Think about the user’s problems that your product can solve
- Drive ideas from the reviews that your users have dropped on App Store and Play store
- Check your competitor’s keywords
- Use keyword autosuggestion
- Formulate search requests on Google Keyword planner based on the above information
The best way to collect keyword clusters is to combine multiple ways and get as many keywords as possible. To know more about keyword optimization, read the article “All you need to know to promote your app by keywords in 2022.”
Use your keywords for 100%
We already know what keywords are, and how to find them. Let’s speak about how to choose the first keywords for promotion. There are two reasons why it is best for beginners to choose long-tail app store keywords: they are cheaper and more effective to promote. If the iOS app keywords are too competitive, you will not get a significant boost. The competition for short and popular search inputs is too severe. Therefore, at the early stage, you shouldn’t face off with the leading apps in your niche. Instead, use search requests consisting of 4-5 words for your first promotion campaign. It will be more efficient to improve your mobile keyword ranking.
Let’s imagine that for keywords relevant to your application, there are a lot of downloads of your application. What will this mean for Google’s algorithms? The more downloads occur for your app keyword, the higher the algorithms raise it in Stores search list. Thus, you can use keyword promotions as one of the promotion types in your marketing strategy to increase the amount of organic users who download your app for particular keywords.
Add keywords to your app’s title, subtitle, and description. This will help the algorithm associate your app with the keywords and improve your mobile keyword ranking.
Just adding keywords to your app store listing won’t be enough to increase traffic, though. You’ll also need to promote your keywords as part of your marketing campaign. You can buy installs for particular keywords. Downloading your app will help to improve the app’s position in the app store keyword search.
Algorithms and case study of keyword promotion for Android and iOS apps
In order to know how many installations you need to order, you need to run a test campaign using a 50% discount on the first order. Keyapp Support Team advice to choose 4-5 keywords with 20 downloads each and start 2-3 days promotion.
After that, you will be able to understand for which keywords your position has changed, and for which you need to order more installs. Perhaps some keywords will be too competitive and it will be expensive to order installations for them. Changes in the position of the application can be tracked in the developer console and on the platform Keyapp.top. You should regularly track your progress and adjust your Google Play and App Store search keywords. To learn more about promotion apps, watch this video explanation.
Below are examples of apps promoted in multiple countries for different keywords. Pay close attention to position changes and installs to repeat this marketing strategy for your apps.
The above screenshot shows the results of keyword promotion campaigns for the app “Stats Plus for Instagram Followers Report Analyzer,” — a popular app for Instagram analytics. The app was promoted in the USA with different keywords having medium and high popularity for 5 days with 529 installs. As evident, there are no changes in position for keywords "Instagram stats "and “insta admirers” because they have high popularity, and you need to get more downloads if you want to promote your app by them.
For example, the “stats plus” keyword reached 1st rank after the promotion. On the second screenshot, you can see the download volumes. I recommend organically increasing the daily number of installs for Android apps as it brings the best outcomes.
Here you can see an example for an iOS app. You can’t set up a different number of daily installs for iOS campaigns on our platform, so I recommend setting up 1-3 days campaigns and increasing installs for the next orders. Also, usually, you need more installs to rank up with iOS apps. An equal distribution of installs for each day, since the most important thing for the IOS algorithm.
If you have doubts or questions, ask me here. Enjoy your promotion and easy growth of the app rating!