After uploading app in app stores, most app developers have still curious about how to get app installs in a certain short time. If you have tried many methods that have mentioned on other articles, the downloads of your app still not increase, maybe you should solve this problem from a different view. So, this article will introduce some useful methods of guiding users to install your app at below.
Advertising
Although advertising is the method that will took you much money, we have to admitted that it is the most effective tool to popularize your app among the millions of apps. There are some tips that you have to keep in mind when you advertising your app:
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[li]Find the targeted users: you should make a survey to find the targeted users before advertising your app. If you put your advertisement in anywhere blandly, the result will let you down for you have wasted much money but nothing in return.
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[li]Optimize the content of advertisement: if the advertisement of your app is interesting and valued, of course, your app will get more installs in return. Therefore, it is crucial for you to create attractive content of advertisement. You can design the style of advertisement depending on the interests of targeted users.
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[li]Advertising from different channels: there are many methods of advertising, including online and offline advertising. You should combine with these two channels to promote your app. In terms of the online advertising, you can put your app link in some popular social media platforms, forums and other special but relevant websites. About the offline advertising, creating attractive poster and advertising in some people-crowded places are the methods that want to recommend for you.
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Hot list of app stores
Most people would like to install an app that recommended in the hot list of app stores, because they believe these apps have high quality and be valued to install. Thus you should grasp the precious chance to put your app in the hot list so that your app will get a higher rank in app stores. Furthermore, you can make use of the method of offer wall to guide users to download your app, which can boost your app ranking in a short time.
Optimize the app itself
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[li]Title: Put the main keyword in title to increase the search ranking, and add a special subtitle to explain the features of your app.
[/li][li]Description: the description should be summarized to one sentence to explain the main function of your app, and you should pay attention to the first 3 sentences, which can drive people to read more information of your app indirectly.
[/li][li]Screenshots: Screenshots should also be attractive, for it shows the interface of your app directly.You can add some screenshots of users’ review, which can convey the real information and experience of users to guide more potential users to install your app.
[/li][li]Reviews: the quality of reviews can affect the installs of your app directly, because 75% audiences prefer to regard reviews as an important factor when they install an app. If there are a few negative reviews, the installs and rankings of your app would sharp fall. To save time and effort, most app developers would like to buy app reviews from a paid-review company to solve this problem.
[/li][li]Ratings: just like the reviews, the ratings is another essential factor to affect the installs of your app. The app has 4/5 star ratings must have more downloads than other app that have low ratings. You can invite your friends and relatives to leave high ratings, but if you have enough budget, you could buy app ratings from a reliable company to improve the quality of your app.
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In conclusion
During the process of app promotion, there are many obstacles for app developers to deal with. We should learn to solve this problem form different views, combining with many useful strategies to guide potential users to install your app so that you can get more revenue in return.