Hello everyone, based on my experience, here are some effective ways to get more traffic and downloads for your app, details as follows:
Optimize app icon and app title
Make sure your app title unique and attractive, and a better icon can increase your downloads up to 560%. keep your design simple and eye-catchy.
Increase app ranking on the app stores
For developers, a strong ranking position for their apps in the App Store really makes a big difference. The higher the ranking is, the easier the app exposes to publicity. Because most people will search the keywords or app name on the App Store and download it, and a survey shows that 65% apps are downloaded in this way.
Here are some ways to boost your app ranking on the app stores, you can have a look:
https://www.asotop1.com/blog/improve-app-keyword-ranking/
https://www.asotop1.com/blog/top-10-aso-guides/
Increase keywords coverage
The more keywords your app covers, you more chances it will get to be discovered and installed.
Get Positive app reviews
Data shows that about 88% users trust reviews as much as personal recommendations, users will be convinced by the positive app reviews.
Get app ratings
Data shows that only 15% users would like to download those apps with 2 ratings, and 50% users would like to download those 3 rating apps. However, 94% users would like to download those 4-5 rating apps.
Cooperate with Influencer
Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your app. Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app.
Hope those methods are useful to you.