The one the people looks for. It’s why indie developers have problems with innovative apps/games, because none thinks about looking for something like that. Without proper marketing it’s easier to get downloads from next snake/mario/angry birds/whatever than from something innovative. So make something that people may search for but is not yet covered with lot of other similiar apps.
Extrapolating to any industry, both (innovation vs efficiency) makes money if you apply the right strategy for it. Personally, I will always try to choose the innovation path, but i also have to consider what i got in terms of skills and resources. Since i am just beginning with android games development, i am “training” with not so innovative games for now, while gaining experience and knowledge of the industry.
I think I will call my next app just a single word that gets searched a lot. I’m not sure how I’ll do because of the competition though. Is it possible to rank for multiple keywords based on your copy? By the way, my first app now has a measly 3 downloads
Oh, ans is having 10 daily downloads a hige feat? Or would you say it’s pretty common?