To get more app downloads, you must have a high valued app so that audiences will install your app. While, the most effective method of improving app quality is app store optimization(ASO), which is a process to boost your app ranking in app stores and help you get more revenues form your app. You can find more details at below:
*Beautify your app icon
*Add main keywords in app title and description
*Create a subtitle to increase your apps’ search ranking
*Increase the quality of app screenshots
*Optimize the reviews and ratings
After boost your app ranking in app stores, you have to popularize your app with effective methods to attract more potential users.You can use the following tips to help you:
The methods for limited budget situation:
1. cross promotion:
Cross promotion simply means promoting your own product but co-operatively with another platform or developer. You have to collaborate with another developer so that both of you benefit from each other’s advertisements.cross promoting has a number of types, including through your own websites or apps and it also includes cross promoting through third party developers, websites and apps.
2. Put Your App in the Spotlight
After you have optimized your app in app stores, you have to popularize your app to average people. Only your app be known by audiences, you will get more app installs and revenues. The following will list some methods about it:
(1) Advertising your app in popular social media
(2) Write some blogs and essays to introduce your app
(3) Put your app link in relevant forums
(4) Put your app in classified and review websites
3. Creating a landing page
When potential users see your app or the advertisements of it, they need a page where they can know details about your app. Therefore, before promoting your app, you need to create a landing page for it. Creating a landing page is also one of the things developers need to do before launching an app. You can also put a video or text description for your app to make your target users know your app well. This could invert them to your real users.
The methods for enough budget situation:
Although advertising is the method that will took you much money, we have to admitted that it is the most effective tool to popularize your app among the millions of apps. There are some tips that you have to keep in mind when you advertising your app:
*Find the targeted users:
*Create a valued and attractive content of advertisement
*Combine the online and offline advertising
2. Buy app keywords search installs
You have experience the process of optimizing the keywords, so you must understand the importance of app keywords. only your keywords search ranking be increased, your app exposure rate will be improved accordingly. You can use some useful keywords tools to help you find appropriate keywords, like app annie . Of course, if you have enough budget, yo can buy app keywords installs from a reliable app store optimization company to cooperate.
3. Get app feedback:
The app reviews and app ratings are the important reference factors when audiences plan to install your app, which will decide whether the audiences will install your app or not. Because the feedback can convey the quality and users’ experiences of your app. Just like the keywords, you can invite your friends and relatives to install and leave their feedback. Also, you can buy app reviews from a paid-review company if you have limited time and effort.