Free mobile marketing book for everyone!

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This is a complete and actual compilation of mobile marketing knowledge that is for everyone: mobile app developers, marketers, entrepreneurs and investors. You also don’t need any high technical skills to understand the material covered inside!
[li]Beginning: find your niche, choose a marketing strategy, app representation in the store, pre-release promotion, rules of app stores, creation of banners, beautiful design and trailers.[/li][li]International marketing: social media, blogs, email and push-notifications, internal analytics, A/B-testing. [/li][li]PR, viral mechanics and reviews: the viral cycle, discounts and sales, conferences and exhibitions, reviews, promotion, marketing channels and alternative app stores.[/li][li]Monetization: the costs of promotion, business model, in-app purchases, offline purchases, freemium and free-to-play, selling triggers, advertising revenue, “proposal boards”. [/li][li]Advertising Agencies: CPI and CPC aggregators and advertising exchanges, retargeting and remarketing, mobile RTB, advertising in social networks, incentive traffic, fraud in advertising. [/li][li]Enter the global market: global market entrance nuances, localization, accounting cultural features.[/li][/ul]