Here are some methods to promote your app:
design a beautiful icon
A beautiful icon will leave deep impression to the people who see it, which is also useful for attracting people to download and try your app. Besides the icon, comfortable app screenshots and awesome app video also has a very important effect on the app ranking in the app store.
Create a quality title
According to the Google Play Store data, it shows that the title contains keywords can improve 10.3% ranking in the app store, so be sure to put the main keywords in the title.
get good reviews and ratings:
most audiences prefer to choose an app that have the 4/5 stars ratings and more positive reviews. You can guild and incentivize users to leave good feedback. Of course, if you have enough budget, you can collaborate with a reliable app ratings and reviews provider to help you.
do keywords research:
keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords.
leverage your app website:
you can create a website of your app, crafting the page and designing a beautiful interface of your website. The users can communicate with others in this platform, and you can find the potential problem of your app by reading the messages from the users and find the relevant solution to solve these problems.
you can make use of the popular platforms of social media to advertise your app,like Facebook,Instagram. Adding some relevant app developer to communicate with them and share the experience and idea with them. But don’t forget leave your app link to them.
you can write some relevant blogs and essays to advertise your app, if you have enough budget, you could invite some popular stars and bloggers to help you.
you can put your app in some special websites,like classified and review sites. The potential audiences would install your app when they browse these websites.
Wish these methods will be useful.