Recently I have observed the sources of app promotion recommendations and analyzed the digital channels. Below my hints I want to share with you in case you are looking for alternatives of app promotion.
1. Cross Promotion
2. ASO (App Store Optimisation)
3. In-app viral tactics
4. Social Campaigns
5. Inbound Marketing
6. Boosting traffic
Let’s see at each item separately:
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Mobile app stores continue to grow. You do need to cooperate with persone like-minded and to help each other to be promoted (but not your competitors, but apps from other category);Besides, the most effective way to acquire users directly from other relevant applications.
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App Store Optimization - the start point in Store promotion. You do need to optimize your keywords in app’s title and description in order to be indexed in search page result and increase the search ranking position which is critically important for user acquisition.
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In-app viral tactics[/b]: see many developers communicating and discussing various app tacts on our forum - which you can join if you wanted.
4. Social Media provide wide audience cover, build loyalty and engage new clients.
5. Inbound marketing is based on quality content which at first attract user, then make him/she to agree with you and believe your information, after this user is convinced to install your app because of positive attitude to your app.
6.Boosting campaign is needed to get a lot of traffic in order to be featured by Store algorithm. You need to order app installs to be sure - your app is visible due to significant position improvements.
Mopeak is the certain company which can provide you the solution with app installs driving in short time.