Hello all!
I would like to introduce and share a case of one of our clients with a productivity app. He started with Admob for mediation and took on the management of several ad network SDKs himself. But still soon found that he was spending too much time on integration to justify the income. The he discovered programmatic ad mediation and his eCPM raised
From 2,07 to 4,02? Yes, but how?
Challenges
[ul]
[li]A lack of insight into the fundamental concepts behind programmatic advertising
[/li][li]Too many SDK integrations to justify the return on investment
[/li][li]Uncertainty as to which tools he could trust to bring it altogether
[/li][/ul]
To summarize: How to monetize ads in apps effectively without investing prime working hours into integration?
Answer
After only 2h of integration and set up with Appodeal, the app quickly improved his monetization by:
[ul]
[li]using targeted ads for an optimized user experience and better earnings
[/li][li]reducing problems with ad blockers
[/li][li]getting the highest rate possible in real-time bidding
[/li][li]increasing margins from ad inventory
[/li][/ul]
