Does digital marketing work? I mean, do I need to hire an agency for my business?
I used to focus only on traffic and clicks, but the stuff that really moved the needle was better content and keeping it updated. Now I’m testing generative engine optimisation to save time rewriting pages and improve internal links. It’s not magic, but putting decent AI-driven tweaks on older content bumped rankings on a few pages that were stuck for months. Still keeping an eye on how search engines handle it long-term.