Can top developers violate google policy?


I thought that adding keywords in decription is forbidden and treated as spamming, yet:

Smart alarm clock with sleep cycle tracking. Wakes you gently in optimal moment for pleasant mornings.


  • NEW! Philips HUE smartlight integration
  • NEW! Pebble smart watch wrist-tracking
  • Sleep cycle tracking with smart wake up (2 weeks trial)
  • Sleep graph history
  • Sleep deficit, deep sleep and snoring statistics
  • Social sharing (FaceBook, Twitter)
  • Gentle volume nature sound alarms (birds, sea, storm…)
  • Alarm music playlists
  • Nature sound lullabies with binaural tones for fast fall asleep
  • Never oversleep again with CAPTCHA wake up verification (Math, Sheep counting, Phone shaking, Bathroom QR code or NFC tag)
  • Sleep talk recording, snoring detection and anti-snoring
    More features waiting for you to explore!

Keywords: alarm, alarm clock, sleep, snoring, tracking, lullaby, actigraphy, wake up, smart watch, Pebble, binaural beats

To be honest, google never cares. I have seen apps there in market for years violating several google play policy but sadly only newly published app get effected and old ones are left untouched. I believe google doesn’t scan for keyword policy violation for the old apps. They only perform this type of check on newly published apps. And when they do find the violation, they give a 7 day notice to modify the content or face the consequence of removal of app.