App Store rankings are one of the major drivers for traffic and app discovery. Whether it’s ranking in the Top 100 downloaded charts or ranking within a category. Additionally, when ranking for a specific keywords that have a lot of traffic (e.g. “game”) download numbers are critical for ranking.
Here are 5 simple methods to boost your app ranking.
Search & install campaigns
Users are incentivized to download an app coming from a specific search query instead of directly downloading from the App Store page. This results in both a higher Click-through-rate as well as a higher amount of users that convert from this particular keyword. Also it can affect the trending searches section if done at scale. ASOTOP1 provides this kind of service, which can boost your app ranking in search results instantly, highly recommend.
Conversion Rate Optimization (CRO)
User reviews and ratings are one of the most important factors for app store ranking AND conversion rate optimization. The difference in terms of on-page conversion with one star more or less truly is significant, with a survey shows that about 95% users prefer to download an app which has much more high star rating reviews. Since the users’ incentive to review an app is usually low and the process cumbersome, then buy app reviews from third party is a good way to gather reviews.
Of course, you can also optimize the following aspects to increase the download rates:
[ul]
[li]Using eye-catching icon and screenshots and attractive videos. Graphical elements are always helpful to convince users. [/li][li]Writing a great description. Highlight your app features and advantages in first 3~5 lines, most people just browsing the first 3 lines.[/li][/ul]
App Starts
app starts demonstrate that people actually use your app and act as a measure of engagement and retention. The number of times users actually open your app also has a significant impact on ranking. You can host contests to increase app starts.
Recently Updated
On the App Store, your existing user base updating your app will give you a short term uplift.
Countries
Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
Hope the 5 methods are useful to you.