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It is strongly recommended for each developer to conduct the decent [b]ASO [/b]before launching an App in Store.
The ASO (App Store Optimization) will help your app to get the organic traffic due to users’ searches in Store. Optimization implies the selection of popular keywords which will boost your App in search result position.
Also it second to none activity to make your app attractive and catching for target users. Here you need to pay attention on screenshots and icon of your App. Besides, presence of positive reviews will be appropriate here also as users go through them as main criteria of quality.