One of the most important questions in mobile application industry is how to boost the number of the app downloads. No wonder – downloads result in increasing your app’s revenue. It can also boost app store ranking which makes it downloaded even more often. Here some some ways to boost app downloads.
Create a Launch Campaign
Have you ever wondered why some apps reach the top of downloads in their first day? That’s because of a pre-launch campaign they were preceded with. What can you do to boost your launch campaign effects?
[li] Start early – let people know as soon as possible that you’re working on an app that will solve a problem or address a need.[/li][li] Keep your audience updated – use content like blog posts or press releases to let people know how the development process is going. That’s how you create a sense of anticipation.[/li][/ul]
Apply for Awards
Participating in app awards is the most recommended channel, it can give you tons of press, exposure, reviews and plenty of downloads. These are some of the most famous app awards sites:
[li]Appy Awards[/li][li]Best App Ever Awards[/li][li]AppCircus competition[/li][li]Apple Design Awards[/li][li]Appsters Awards[/li][/ul]
Cooperate with influencers
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. You reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience.
Alterative App Stores
There are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. So don’t only on Google Play & App Store; These are some very good app stores that you should consider:
[li]GetJar[/li][li]SlideMe[/li][li]AppsLib[/li][li]Amazon Appstore[/li][li] AppBrain[/li][/ul]
Increasing your conversion rates is absolutely crucial. Having a good conversion rate is the foundation of high sales volume.
Create Good videos
Apple recommends adding a short video in your app listing showing different functionalities of your app.
Test the video by using an eye catching poster frame (thumbnail image) so that users are driven to click on it. A survey by AppAnnie showed a conversion lift of 25-30% when video was added to the main page.
[li]Keep your video short and focus on the first 10 seconds
[/li][li]Keep it short (15 – 30 seconds)
[/li][li]Show value in the first 5 – 10 seconds
Create first two screenshots which show off your best features
According to research by Storemaven 60% users won’t swipe past the first two screenshots. And 50% of users install based on elements that appear on the first impression. So, make those two screenshots count,Show off the best features of your app in the first two images. Two tips on designing better screenshots:
[li]Submit hi-res screenshots.
[/li][li]Use a plain background for better readability
Optimize the first few lines in your description
People only read the first line of your description. Make it count.Keep it simple and to the point. App Store users don’t like reading, and don’t repeat messages highlighted in the screenshots/video. All that work you have done in making the description stand out will go to waste if the first few lines do not grab users by the collar. So spend time coming up with an engaging lead to your description.
Localize your app store content
What works in one country, doesn’t necessarily work in another. Only 31% of app revenues come from North America, while 41% comes from Asia. Market your app in each regional store by translating to the local language and making the right design choices.
Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting is considered the optimal tool for converting users.
Hold Contests and Give Rewards to Encourage
Small contests and other offers will help you in your strategy. The more users you engage, the higher are the chances to improve your conversion rate.
Get app reviews and 4/5-star ratings
As we know, most people tend to download an app which has much more positive reviews and 4/5 star ratings, and those app which with much more positive reviews and 4/5-star ratings rank much higher than others.