App ratings are crucial to driving downloads,rankings, discovery, and in-app purchases.
94% users would like to download those 4-5 rating apps. Only 15% users would like to download those apps with 2 ratings, and 50% users would like to download those 3 rating apps.
Ratings are an integral part of the ranking algorithm for app searches in both the App Store and the Play Store. Data shows that 88% of the Top 100 apps are rated higher than 4 stars.
If your average star rating goes from low to high, then your visibility goes up exponentially. With great ratings, your app is going to be in great shape to rack up downloads and beating out the competition.
Then, we can tell how important it is to buy app ratings.
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