If you just launched an new app, before you start to promote your app, you should do some preparation:
[li]Optimize app - You should create an attractive app title,design an eye-catching app icon, use attractive screenshots and highlight your app advantages and features in the first 3 lines description, which can boost conversion rates. [/li][li]Create a Dedicated Website - As we know, Google Play Store and the App Store limit the number of words you can use to describe your app. Create a simple dedicated website with one or two pages to describe your app in detail.[/li][li]Define your landing page - Make a simple and clear introduction of your app—one sentence should suffice.[/li][li]Create app official accounts on platforms of social media - like facebook, twitter, google+, linkedin, instagram, etc.[/li][li]Create a video intro to your app - A video can showcase much more than textual information. Make it creative, funny, thought-provoking.[/li][li]Get app positive reviews and ratings - Generally speaking, most people tend do download an app which has much more positive reviews and 4/5-star ratings. What’s more, these app rank much higher in app stores than others.[/li][/ul]
Then you can start your promotion, some effective promotion methods as follows:
Cooperate with infulencers
Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Collaborate with these people can quickly build up your apps’ identity and gain recognition in related fields.
Offer App install using Facebook ads
The best way to get a lot of installs is using paid medium such as Facebook ads. Facebook offers advertising for app, and you can target users based on various factors such as age, location, mobile OS and many more.
App Store Optimization
App store opmtization aims to boost app ranking in app stores.“53% of Android users and 47% of iOS users found the last app they downloaded through app store search” according to a study conducted by Tune. So ASO is the most effective way to promote app. You can do if from the following aspects:
[li]Add keywords in Title[/li][li]Add 3~5 keywords in Description[/li][li]Choose the right category in the App Stores[/li][li]Choose the Keywords - When you choosing keywords, you should take relevance, traffic and competition into consideration.[/li][/ul]