Right! App store optimization can help increase app downloads. It’s the process to optimize apps to rank higher in the app stores’ search results. The higher the app ranks in the app stores’ search results, the more visibility for app potential users. The more potential users it reaches, the more downloads will generate.
Follow the following tips to do app store optimization:
App title - Put the most important keywords in app title, which can increase your app ranking by 10.3%.
Keyword research optimization - For app store optimization, the key part is choosing keywords, because just like SEO, keywords play an important role in the app store ranking algorithm, when you choose keywords, you should take relevance, competition and traffic into consideration, there are many app keyword tools you can use to analyze the keywords, such as App Annie, Search Man, App Tweak, SensorTower etc. For a new app, target those app which has low competition and traffics is a good choice, because they are much easier to rank for.
App screenshot and video - Using attractive screenshots and videos. Maybe these factors can improve your app ranking directly, but they can increase the download rates, the more downloads your app get, the higher your app will rank - improve your app ranking indirectly.
App description - Add 8~12 keywords in description, which are beneficial to increase app ranking in the app stores, especially for Google Play.
Get as much as app reviews - Reviews are part of the app store algorithm used to calculate an app’s position in Top Charts and search results. Apps with positive reviews are positioned higher than competing apps using the same targeted keywords. [b]Buy app reviews[/b] is the fastest and most effective way to get positive reviews.
Gain more high star ratings - If your app get 4/5 star ratings, there is a great chance that people will click your app to know more details. What’s more, 94% users would like to download those 4-5 rating apps, which can also increase the download rates efficiently. You can invite your users, friends and families to rate your app. Of course, if your budget is enough, you can [b]buy app ratings[/b] from third parties, which is much more convenient.