ASO Tips to Improve Your App and Increase App Downloads

With more and more global smartphone users, the mobile app market continues to expand, which means app users are developing shorter attention spans for the most interesting or best quality apps to download.
Thus you need some ASO tips to help you promote your app.

  1. Know Your Audience.
    Understanding your users, including how and when they interact with your app and your competitors’ apps is integral to rising in app store rankings.
  2. Track Events & Actions.
    By tracking the flow and type of actions users are taking in your app, you can craft better descriptions and keywords for use in the app store.
  3. Build That Coveted 5-Star Rating and Positive App Reviews.
    It can make your app rank in the top. You can try to get feedback from users or you need to plan to buy some positive app ratings and reviews.
  4. Keep Updating.
    This final tip seems obvious, but continuous improvements are as important as your initial setup. So you need to update it and keep your app fresh.

You can try these ASO tips to optimize your app, hope all of us can meet our goals.

Right! App store optimization can help increase app downloads. It’s the process to optimize apps to rank higher in the app stores’ search results. The higher the app ranks in the app stores’ search results, the more visibility for app potential users. The more potential users it reaches, the more downloads will generate.

Follow the following tips to do app store optimization:

App title - Put the most important keywords in app title, which can increase your app ranking by 10.3%.

Keyword research optimization - For app store optimization, the key part is choosing keywords, because just like SEO, keywords play an important role in the app store ranking algorithm, when you choose keywords, you should take relevance, competition and traffic into consideration, there are many app keyword tools you can use to analyze the keywords, such as App Annie, Search Man, App Tweak, SensorTower etc. For a new app, target those app which has low competition and traffics is a good choice, because they are much easier to rank for.

App screenshot and video - Using attractive screenshots and videos. Maybe these factors can improve your app ranking directly, but they can increase the download rates, the more downloads your app get, the higher your app will rank - improve your app ranking indirectly.

App description - Add 8~12 keywords in description, which are beneficial to increase app ranking in the app stores, especially for Google Play.

Get as much as app reviews - Reviews are part of the app store algorithm used to calculate an app’s position in Top Charts and search results. Apps with positive reviews are positioned higher than competing apps using the same targeted keywords. [b]Buy app reviews[/b] is the fastest and most effective way to get positive reviews.

Gain more high star ratings - If your app get 4/5 star ratings, there is a great chance that people will click your app to know more details. What’s more, 94% users would like to download those 4-5 rating apps, which can also increase the download rates efficiently. You can invite your users, friends and families to rate your app. Of course, if your budget is enough, you can [b]buy app ratings[/b] from third parties, which is much more convenient.

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It’s very useful for ASO-ers :D, ASO is not easy so we should research more and more