Hi there, based on my experience, here are some simple and effective app marketing methods for new app developers:
Integrate Social share Within The App - By including the option within your app to share their screens and share in-app content, you broaden your app’ s visibility and create a platform by which your users can express themselves.
Social media - Using social media to spread the word about your new app is such an obvious step that it the only technique many people try. You can promote your app on Twitter, Facebook, Google+, LinkedIn, Instagram,and Pinterest, YouTube channel,or other online forums. Just remember: Keep it short and to the point. And you cam create a Facebook page for your app. Not only will it act as a go-to social media hub for your app, it’s also a place where users can provide feedback and report any issues they may be having.
Post on forums - Promote your app on those relevant forums which have large volume of traffic. Not only can this help drive more traffic to your app’ s page, it can also mean getting more targeted users, then getting more downloads.
Participate in relevant activities- Participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships.
Blog Commenting - Taking a look at blogs in the space that are relevant to your app and comment on them. Be sure to provide valuable insight and also link to your mobile app or to your mobile app’ s landing page.
Email marketing - Ensure that potential customer emails are collected from your website, Twitter or Facebook account. This can be a useful marketing tool for your app. Don’t forget to add your app download link in you email signatures.
Share Content on Pinterest - Post screenshots, infographics, blog images, and visual content (like customer photos) from your app to share content on your Pinterest board.
Get app ratings and reviews - 94% users would like to download those 4-5 rating apps. And most people prefer to download an app which has much more positive reviews.
Hope these methods are useful to you.