Hey guys,
Running a UA campaign for my first app and I’m seeing 3x more sessions than impressions being registered by Admob…now if it were 1:1:1 ratio of active users to sessions to impressions…I would just have to suffice with the fact that my app sucks…however, I am seeing about 2.5 sessions per active user / day (out a sample size of a few thousand.)
Any ideas? Since I know that active users and new users is accurate, is it possible that…sessions are getting logged incorrectly? Or something with Admob?