An interesting read on improving your CTR

This is a great article on how to improve your CTR (Click through rate) and avoid some common pitfalls on ad implementation, especially for those of us trying to integrate multiple ad network solutions. Its written by someone at Mobclix but the advice is fairly generic. Most interesting to me was learning how ad networks will tailor what they deliver to you and what they pay you based on your CTR performance.

Thanks for posting! There’s some good advice there. Especially titbits like “don’t manually load an ad that was instantiated in XML”. Some of these things are pretty common sense, but it’s easy to forget.

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