Amazon just released In-App-Purchasing (IAP)

See title. Yay!
In case you cannot figure out what the above means… it means there is now a GOLD RUSH for all the Kindle Fire users!!!

Yeah, got an email about this earlier today. This will be a great opportunity for native in-app payments on the Kindle platform. It will still add more overhead though, if you want to build an app which includes Google-IAP and Amazon-IAP.

It really looks like Amazon is trying to build an entire Android ecosystem separated from Google. Replacing Google Play, and now offering alternatives for IAP as well.