These 360 banners made me decide to give Airpush another shot. Trying to optimize banners is a very cool idea and the 360 banners look very sexy. I would expect them to perform wonderfully…
After hearing that they improved some developer’s click-through rate, I decided to test them out and update one of my apps (even though doing so would cause the app to get some new permissions that I was not fond of i.e. GET_ACCOUNTS and ACCESS_FINE_LOCATION). The app gets a decent amount of downloads and I could get some good data over the weekend to see how great Airpush’s 360 ads performed…
I setup my app to do a fair and even split between AirPush and Admob creating a 50-50 split to happen on each of my ad calls. There is a 50-50 chance of showing an Airpush Interstitial or an Admob Interstitial and on an activity that shows banners, there is a 50-50 chance that it will show Airpush 360 banners or Admob banners. I got my app ready with new Admob ids and new Airpush ids and let the app run over the weekend.
Before getting to the results, let me tell you first about my traffic…
27% are US installs
13% are Malaysia
12% are Indonesia
7% are India
and the remaining are from Philippines, Vietnam, Germany, Brazil, Mexico, Italy, etc. (in that order)
I just wanted to make sure you knew that these stats are coming from an app that is well downloaded around the world and not just in the US or “Western” countries.
Saturday: (got additional traffic due to upgrades from the previous version)
Admob Interstitials - 891 impressions, 37 clicks, 4.15% ctr, $6.74 rpm, $6.01 earnings
Airpush Interstitials - 445 impressions, ?? clicks, ?.??% ctr, $2.76 rpm, $1.23 earnings
Admob Banners - 2649 impressions, 21 clicks, 0.79% ctr, $0.32 rpm, $0.86 earnings
Airpush 360 Ad - 701 impressions, ?? clicks, ?.??% ctr, $0.32 rpm, $0.23 earnings
Admob Interstitials - 839 impressions, 28 clicks, 3.34% ctr, $3.82 rpm, $3.20 earnings
Airpush Interstitials - 374 impressions, ?? clicks, ?.??% ctr, $2.61 rpm, $0.98 earnings
Admob Banners - 1424 impressions, 13 clicks, 0.91% ctr, $0.50 rpm, $0.71 earnings
Airpush 360 Ad - 1181 impressions, ?? clicks, ?.??% ctr, $0.07 rpm, $0.09 earnings
These are terrible numbers for the Airpush ads!! I can try to think of reasons why Airpush ads did not work in my apps (i.e. demographic, type of app, devices popular with my app) but the bottom line is that Airpush ads and the 360 ads do not work as well as I hoped. Even adding in the CPI earnings from users accepting the Airpush EULA, the Airpush earnings fall far short of Admob. The impressions on Admob and Airpush should have been equal but Airpush seems to have a sub-optimal fill rate. But, even with the ads that Airpush did show, the rpm was still worse than Admob.
In conclusion, switching from Admob to Airpush (for my apps) would result in a 75% reduction in revenue. That sucks! I really wanted the 360 Ads to work, they look sooo cool. Sorry Airpush.