Admob steep CPM drop

Just to confirm with other developers, I’ve seen again a steep CPM drop last weekend to roughly one third of the level the 2 weeks before. Seems like the Ad industry went on easter holidays?


after a very high eCPM (>1.00) over the last week, the eCPM dropped on sunday back to the “usual” 0.85

I am pretty sure (because this was 1st of april) that some good compaigns were running out.

Ok, yes, seems that my campaigns are extremely volatile. But I don’t want to complain because CPM was very good indeed before, as you said.

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