Hey guys. Is it allowed to show an AdMob interstitial at the app launch? I’m currently showing in a few of my apps interstitial on app launch from AppNext, MobileCore and Startapp and I’m getting a pretty high CTR (5-15%) . I have AdMob banners and interstitial inside the app, but I’m thinking to show an AdMob interstitial at app launch, but not sure how “legal” is this.
Can anyone please share their experience if you’re doing it or at least what’s your opinion. I’m just afraid that the high CTR might raise a flag and ban my account.
I’ve been using Admob interstitials upon launch for many months without an issue. CTR is better at launch since the user isn’t yet engrossed in the content of your app, so they are more open to ads etc.
There’s nothing shady about doing it like this. The only possible negative consequence is that your might annoy some users by showing an ad before content.
It’s very strange that CTR is that high during the app launch. I was always thinking that if someone has launched your app/game, they want to actually USE it but not to get to other app/game. Very strange… I’m surprised…
Exactly, that’s what I though myself when I saw some people are showing interstitial on app launch. And I tried it just to see if I will earn at least something, but the results were much better than I expected. In fact, 60%+ of my revenue now comes from the app launch interstitial.
You never really know how the users are thinking))
Well most of my apps have a decent amount of resources to load which takes a few seconds, giving the interstitial enough time to load. The Ad almost always presents itself before any UI becomes visible.
Of course, if you have an app that launches almost instantly, you’re likely to end up with the ad being presented in the way you described.
Well I don’t think the users are miss-clicking, they either like the adverstised game/app or they really think that’s my app containing the button Install
And the 5-15% CTR is for the app launch interstitial, but if showing the same interstitial 3 or 4 times inside the app(which usually produce a much lower CTR) then the overall CTR should be lower than 5%
Think about the flow of user engagement within your app. Place your ads where users might be expected to be less engaged with the content of the app, such as transitions in written content, during level changes of a game, or when a user might be expected to exit the app.