Admob ecpm lower when served trough mediation, is that even possible ?

Monetizing, Advertising & Marketing Advertising Networks
1

Hi,
Is it possible that admob ads, served from mediation (mopub) sdk have lower ecpm than serving from admob sdk directly ?
Same amount of impression, because 100% of inventory are dedicated to admob trough the mopub mediation sdk.

My question is: is it possible that admob detects its ads are being served from a mediation sdk, and reserve lower ecpm ads in this case ?

2

Hi,brakkar

As I see,it’s not Admob detects its ads from a mediation sdk,just because of Admob itself.

Most of developers will get higher eCPM in the beginning,and then it will get down slowly,or maybe you can try another Mediation network

3

Maybe if you aren’t using Admob Mediation. If that’s the case then that’s pretty bad. How long have you seen this result for?

4

Could you test? Setup two codes. One you go through MoPub and the other directly to Admob at 50/50 split.

We have definitely seen mediation systems fail in their routing causing us to make less money overall vs. sending everything directly to Admob. There were a few months in 2014 where Admob just blew away everyone else by more then 50%.