Ad Networks Summary Table

Monetizing, Advertising & Marketing Advertising Networks
1

Hey guys

There are so many options of Ad Networks, and it’s hard to find clear and relevant info on them, so I was thinking about posting a table with a summary of the relevant info quick reference.

Please help me fill the table, just post with suggested corrections or data and I’ll edit.

Network Banner Fullscreen Other Types Pay Model Pay Schedule Mediations Forum Thread
AdMob Yes Yes eCPM NET30 AdMob, MoPub?
Amazon Yes Affiliate (Sell Products) eCPM NET60? Link
Appnext Yes Button (More Games) eCPM Weekly NET10
MobFox Yes Yes Video Ads eCPM NET60 Link
InMobi Yes eCPM
mobileCore Yes PPD Weekly NET? Link
Appbrain
Appflood
Leadbolt
…
2

Also feel free to suggest new columns (I dont want to put many columns or this isnt a summary, but if many people suggest a column that means its relevant).

3

No point specifying “eCPM” in the Banner and Interstitial columns, is there? Probably better to have a new column for Payment Models, where the possible fields are ‘eCPM’, ‘PPD’, or ‘active users’. (or a combination of those)

4

@Lockdown, no we need to know if a particular format is ecpm or ppd. For e.g Appnext has ppd for offerwall/inter while admob is ecpm for inters.
@rottz, request for one more column. Mediation support (comma separated mediation platforms where this ad network is supported). also see if Interstitial? can be changed to Interstitial/Offerwall/Smartwall?

5

@Lockdown well, I think it makes sense, as far as I can think the payment model of an ad network applies for all the ad units, so it could go out to a new column. Or are there networks that have different payment model on different units? For example, banner with eCPM and Interstitial with PPD.
@javaexp good point on Mediation, will add. I consider OW/SW/etc as being Interstitial types, arent they?

6

startapp has interstitials as well as exit ads. Interstitial usually refer to ecpm model and offerwall/smartwall/exit ads to PPD.

7

Oh, I wasn’t aware there were networks paying PPD for interstitials and such. Hm, I should probably give Appnext a look.

EDIT: @rottz I noticed you have mobileCore listed as PPD. I have their SDK and I’m pretty sure my earnings are being measured with eCPM, at least last time I checked.:stuck_out_tongue: Typo, perhaps?

8

Also friends, if you know the username of a company representative like @startapp, do post here so that we can have officals adding data to above table. Let us make use of their support for actual data on this. They will get email notification on being mentioned in this post. Posting some mentions:

@LeadBolt
@AppFlood
@Phil.Airpush
@Mobario_Man
@mobileCore
9

@rottz you can update that for appnext we pay NET10 / Weekly.