The mobile app market is quickly becoming saturated. It’s even more important that developers plan carefully how to to stand their app apart from the other two million across the app stores. Here are some best tips to get your app noticed.
Create an Enticing App Icon
Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognizable. You should also keep the app icon as straightforward as possible, and not too flashy. Simplicity is best – you don’t want it cluttered and confusing to the eye.
Optimizing App Name
Keep your app name short and sweet, easy to spell, and memorable.Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
Using Eye-Catching Photos and Videos
Photos related to your app that highlight your most popular and needed features will immediately encourage downloads.
Making a video may be difficult but it can increase install rates by more than 23% according to StoreMaven. Here are some of the essential elements of an effective app marketing video:
[li]Use the first 5 seconds to grab the viewer’s attention[/li][li]Focus on the best features, instead of all features[/li][li]Your video should make sense even with the sound turned off[/li][li]Include a call-to-action[/li][/ul]
Optimizing App Description
Your app description count for much in enticing users to download your app. Most people can only see the top two or three lines of description. Therefore, the first 3 lines description should reflect the target users’ needs, and fully explain the features of your app.
Get 4/5-Star App Ratings
If your app get 4/5 star ratings, there is a great chance that people will click your app to know more details. What’s more, 94% users would like to download those 4-5 rating apps, which can also increase the download rates efficiently. You can invite your users, friends and familiers to rate your app. Of course, if your budget is enough, you canget app ratings from third parties, which is much more convinient.
Hope the 5 tips are useful to you.