1 lac ad requests and just $50 from admob is it worth developing for android/admob
i recently launched an app in playstore in march with admob
initially there were not more than 100 downloads for the first week
suddenly we had 1000 downloads for 3-4 days, this was google analytics data, which never got reflected in playstore
then for few days we had 500 downloads again analytics data
all the below things happened without marketing
then after 15 odd days playstore started showing we had 1000 downloads , where as analytics showed almost 5000 users (even if add the uninstalls the maths does not add up)
then we are having about 150-200 downloads each day and now according to play store we have reached 7500 users of which 3600 are active
now after such number we expected to get at least $100 , while the app has generated enough screen views and add requests 1 lac to be precise
the revenue is not as expected, is admob better or any other ad network more over is it worth to develop for android , there are so many apps which are not updated and have been lying around with mere 1000 downloads , which get ranked higher in search , giving no value to new apps even with better downloads and ratings. The app development ecosystem at just $1.5 a day is not sustainable for developers we had planned to launch more apps but considering the results of first app it seems no use for developing those apps .
app development is difficult , unlike website development which has many tools, google should really take into consideration these factors and should help developers maintain a better earnings rate, other wise reading this forum it gives a sense of exodus by many developers.
recently google launched deep linking and app indexing instead of making the developer go through new coding work to be undertaken for an existing app why not just provide a link to apps like they do for images and youtube video on the main google search pages itself , moreover what about the old users who would not update their app , that really makes app indexing useless.
There are many point which i think are important and it all boils down to this 1 lac ad requests and just $50 is not a fair game for developers to take such efforts, really make it interesting for developers to get better results for revenue.