Hi there,
I published my app on March 23rd. And implemented Leadbolt through AdWhirl one day later with a first update.
When Google Play updates the app statistics it’s around 13.00 GMT+1, which means the first day was only a half day. I published in the evening. But it doesn’t matter anyway, if I would have got 24 instead of the 12 installs, which I got the first day.
The second, and first full day, I got 82 installs and there was no big change the next two days (86 and 83). Then, the daily installs started to accelerate almost linear. From 122 installs the fifths day to now over 220 installs, on the 8th day.
In the market my app is visible after a strong swipe, which is pretty good.
The “active : total installs”-ratio ranges between 0.55 and 0.58, which is not too bad, but also not bad. Maybe, it will get a little bit better, when I’ve implemented two new features and finally get to version 1.0.
Tomorrow (actually today, but tomorrows statistics), I will have passed the 1.000 installs milestone, after I’ve missed it yesterday (8th day) with less than 50 installs.
Now, to the important part. After I could figure out some patterns in the download statistics, I can’t say that for the ad impressions using Leadbolt. The time period is probably to short. There are up and downs. On March 24th (first day with Leadbolt), I made 0,13$, the next day 0.58$ , which is an increase of about 350%, but the page impressions, went down by 23% (a monday). The first days I never got any revenue for clicks in the US, then one day I got 311 impressions from the US, only 4 clicks, but I think it included a pay per action ad, which brought me about 2$ and so doubled my doubled revenue
I am confident, that I won’t see daily revenues less than a $ soon. Yesterday and today were “good” days. The last 7 days, I made around 6$, would make 24$ in a month. Although the new installs are slowing down to about 30% (almost linear decrease), I think, that after a new update I will will more new daily installs. Hoping of 500-1000 installs a day soon.
In the Games/Entertainment categories, I think there would be more downloads possible. Do you think, that’s a good start, in the Tools categories? According to a Flurry report, the Tools categories are difficult. There are less then 10% crap apps, which makes it harder to stand out…