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  1. #31
    Member hubris's Avatar
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    Quote Originally Posted by XdebugX View Post
    I don't understand why some people have terrible ctr/ecpm with ad-mob and some have great... I wonder what the difference is. It seems the people serving millions of impression have worse, and people who are doing moderate impressions (~10k per day) get the great ecpms. Here's my stats so far this month with ad-mob: eCPM: $1.40, Impressions: 175,076, CTR: 2.28%

    I have a great CTR, but I don't put the ads next to buttons or anything like that, and I also use adsense backfill (the text ads). I haven't turned off any categories though.
    For admob i get CTR 0.43% on 744,283 impressions. I have political and religious ads turned off.

  2. #32
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    Wrong pointers?

    @mind
    I think blaming Leadbolt and Admob is wrong in this scenario.
    Your game gets repeat players (People playing it again and again). Those players mostly ignore ads (They learn quickly how to ignore the ads).

    If you can keep altering different ad formats that would be far better than switching display ads.

    Just my thoughts.

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  4. #33
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    @XdebugX: because Google gets a higher value throughput if the top paying adverts get sent to those apps with the highest CTR...... So apps like WordHero that only do 0.6-0.8% get shitty creatives and then perform badly.

    I just finished pushing 100k impressions to Admob. 100% fill. Awesome! 0.11% CTR... not awesome. BUT... CPC is 7.82 cents!!!!

    Compare to Millennial Media: CTR is 0.59% and CPC (over 2mil impressions) is 3.0cents.

    So what pisses me off (choose one):
    1) Why can't admob show adverts that get the same CTR as MM? (it's the same advert slot in the same game after all!)
    2) Why can't MM pay the same CPC as Admob ?

    Because if that happened... my revenue would be 2.54x higher!
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  5. #34
    Senior Member XdebugX's Avatar
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    Quote Originally Posted by mind View Post
    @XdebugX: because Google gets a higher value throughput if the top paying adverts get sent to those apps with the highest CTR...... So apps like WordHero that only do 0.6-0.8% get shitty creatives and then perform badly.

    I just finished pushing 100k impressions to Admob. 100% fill. Awesome! 0.11% CTR... not awesome. BUT... CPC is 7.82 cents!!!!

    Compare to Millennial Media: CTR is 0.59% and CPC (over 2mil impressions) is 3.0cents.

    So what pisses me off (choose one):
    1) Why can't admob show adverts that get the same CTR as MM? (it's the same advert slot in the same game after all!)
    2) Why can't MM pay the same CPC as Admob ?

    Because if that happened... my revenue would be 2.54x higher!

    I think your low ctr has a lot to do with how addictive and time based your game is. When I'm playing there's no way I'm going to leave the main gameplay screen for an ad, when I've been searching for words for 15-20 secs already. I don't want to miss my chance to find more words. On the leaderboards screens I think there's more chance people would click the ads, but still most of them don't want to miss the start of a new round. I can't think of a good way to combat this. Maybe you could show an interstial between rounds and make the leaderboards duration longer, so that people get a little bored and are not so scared of missing the next round.

  6. #35
    Rox
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    Yea, I would have to agree. I wouldn't click an ad while playing WordHero. The time in between rounds is just enough to check out top words. Then I check the leaderboard to see how many points I am off first place, as well as other players' stats. By that time the new round is ready to go. There's no time for ads. Have you tried giving people more time in between rounds? Even then, clicking on an ad means that you'd have to miss the beginning of the next round.
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  7. #36
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    MMedia doesn't have double tap requirement, which explains higher CTR.

  8. #37
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    I'm getting poor results with Leadbolt Banner Ads:

    Imp 230k - Clicks 6,300 - ECPM 0.46$ - EPC 0.02$ - CTR 2.74% - Revenue 106$

    Can anyone suggest me a better ad network for banners? (no admob please)


    Thanks

  9. #38
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    Doesn't seem that poor.

  10. #39
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    I hope to get, at least, 3 cents per click.

  11. #40
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    Quote Originally Posted by billyh View Post
    @mind
    I think blaming Leadbolt and Admob is wrong in this scenario.
    Your game gets repeat players (People playing it again and again). Those players mostly ignore ads (They learn quickly how to ignore the ads).

    If you can keep altering different ad formats that would be far better than switching display ads.

    Just my thoughts.
    Completely agree.
    We see that certain ads that work great on 1-10 session apps, produce a lower eCPM on multy-session apps like yours.
    Over time your users will keep seeing similar ads and similar formats, and learn to ignore them, therefore a good practice would be to divide the impressions over a few networks. The difference in formats and designs will raise the eCPM (from our experience).

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